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Frost & Sullivan spotlights MEMSIC’s AMR sensor technology

Release Time:2016.05.12

Frost & Sullivan recognized MEMSIC, Inc., as its recipient of the 2016 North American Technology Innovation award. According to Frost & Sullivan, by investing in innovative and effective processes, design and manufacturing capabilities, MEMSIC has positioned anisotropic magnetoresistance (AMR) sensor technology to take market share away from Hall sensors.

Compared to Hall magnetic sensors, AMR sensors provide technical advantages, explains Frost & Sullivan, such as a wider air gap; more sensitivity, particularly at room temperature; better immunity to vibrations; and the ability to consume less power.


MEMSIC Semiconductor is a world's leading MEMS technology solution provider. MEMSIC provides customers with one-stop solutions from MEMS sensor chips, software algorithms to application solutions. MEMSIC’s stable and mass-produced products include the globally unique thermal accelerometers, capacitive accelerometers, AMR magnetometers, low-power consumption Hall switches and more, which are widely used in automotive, industrial, medical, wearable, smart home, and consumer electronics applications, providing people with a more intelligent, reliable and safe technological experience by sensing the displacement and motion changes of the physical world. Sensing the beautiful life with MEMSIC. For more information, please visit www.memsic.com or follow us on WeChat and LinkedIn.