MEMSIC INTRODUCES NEXT GENERATION THREE-AXIS ACCELEROMETER

Andover, Massachusetts - August 15, 2014- MEMSIC, Inc., a leading MEMS sensing solution provider, announced today the availability of its MXC400xXC, the world’s first monolithic 3D accelerometer, and the first 3D accelerometer to utilize WLP technology. The technology breakthrough in combining the 3D IC sensor with full WLP translates directly to a 60% reduction in cost and a 50% reduction in size, enabling a new generation of mobile consumer devices including phones, tablets, toys and wearable devices. The key to this breakthrough is MEMSIC’s proprietary and patented thermal accelerometer technology, in which the MEMS sensor structure is etched directly into standard CMOS wafers, enabling the world’s only CMOS monolithic solution. This technique uses thermal convection of heated gas molecules inside a sealed cavity to sense acceleration or inclination, and has been used for many years in MEMSIC’s products for automotive stability control and rollover detection, digital cameras, projectors and many other applications. MEMSIC’s designers have now taken the technology to a new level by combining 3D sensing with full WLP while keeping the same small size and low cost. The MXC400xXC offers a number of benefits to system designers of space- and cost-sensitive consumer devices. In addition to offering the world’s lowest cost, the device provides 12-bit resolution on all three axes, programmable FSR of ±2g/±4g/ ±8g, an 8-bit temperature output, plus orientation/shake detection. With a package size of 1.2 x 1.7 mm, board space is reduced by 50% over industry-standard 2x2 mm solutions. And like all MEMSIC thermal accelerometers, the MXC400xXC has no moving parts, making the sensor structure extremely robust to shock and vibration (withstands shock in excess of 200,000g with no change in sensor performance). This is critically important to wearable and many consumer applications. Dr. Yang Zhao, MEMSIC CEO and Founder, commented “While we have been supplying thermal accelerometers for more than a decade, the MXC400xXC is a real breakthrough in sensor design, signal processing architecture and MEMS WLP. This is the industry’s first and only monolithic 3D accelerometer with full WLP technology, enabling us to achieve a new level of size and cost, which are critical for mobile consumer devices.” PRICE AND DELIVERY The MEMSIC MXC400xXC Three-Axis Accelerometer is priced at $0.19 each in 100,000 piece quantities and is available in sample quantities now. FOR MORE INFORMATION MEMSIC, Inc. One Tech Drive, Suite 325 Andover, MA 0180 Tel: 978-738-0900 Fax: 978-738-0156 Email: info@memsic.com ABOUT MEMSIC MEMSIC, Inc., headquartered in Andover, Massachusetts, designs and manufactures advanced semiconductor MEMS IC sensors and sensing system solutions. It is the only pure play MEMS company in the world that has full capabilities in both MEMS sensor components and sensing system integration. MEMSIC products include MEMS sensors, magnetic sensors, electronic compass, MEMS flow sensors and systems, MEMS Inertial Measurement Unit (IMU) systems and Wireless Sensor Networks (WSN). These products cover a wide range of markets and applications including FAA certified avionic, high precision industrial, critical automotive, plus high volume mobile and consumer applications. EDITORIAL CONTACT Mr. John Newton Vice President of Marketing MEMSIC, Inc. One Tech Drive, Suite 325 Andover, MA 01810 Tel: 978-738-0900 Fax: 978-738-0196 Email: jnewton@memsic.com

About MEMSIC

MEMSIC Semiconductor is a world's leading MEMS technology solution provider. MEMSIC provides customers with one-stop solutions from MEMS sensor chips, software algorithms to application solutions. MEMSIC’s stable and mass-produced products include the globally unique thermal accelerometers, capacitive accelerometers, AMR magnetometers, low-power consumption Hall switches and more, which are widely used in automotive, industrial, medical, wearable, smart home, and consumer electronics applications, providing people with a more intelligent, reliable and safe technological experience by sensing the displacement and motion changes of the physical world. Sensing the beautiful life with MEMSIC. For more information, please visit www.memsic.com or follow us on WeChat and LinkedIn.