MEMSIC Global CTO Interview ④  | Rigorous Quality Control and AMR Process Build Differentiated Competitive Advantages

For sensor products, quality serves as an extremely fundamental cornerstone. In a recent interview with Jiwei Web, Stephen, Global CTO of MEMSIC Semiconductor, stated that MEMSIC’s relentless focus on quality, paired with its solid industry reputation and proven track‑record in quality performance, constitutes the core competitive moat and differentiated advantage of its products.

In terms of core technologies, drawing on profound expertise in magnetic sensors and its proprietary AMR (Anisotropic Magnetoresistance) process, MEMSIC develops high‑performance magnetic sensors. For inertial sensors, the product line delivers industry‑leading performance in two dimensions: ultra‑compact packaging and ultra‑low‑power design. With its brand‑new series of six‑axis Inertial Measurement Units (IMUs), MEMSIC further expands and extends product value.

video link：https://weixin.qq.com/sph/AeRNX70Oh

Jiwei Web: From your perspective, what are the core competitive moats of MEMSIC’s products?

Stephen: First, I would like to talk about our dedication to product quality. As we mentioned earlier, quality is absolutely critical for sensors. Our unwavering focus on quality, together with our well‑established industry reputation and proven quality track‑record, I believe, forms the primary competitive moat and differentiated advantage for our products.

Jiwei Web: In light of core technologies, what leading advantages do MEMSIC’s product lines feature?

Stephen: In the magnetic sensor space, we bring deep‑rooted know‑how together with our proprietary AMR (Anisotropic Magnetoresistance) process to develop high‑performance magnetic sensors that help us stand out in the marketplace. When it comes to inertial sensors, we have achieved industry‑leading results in ultra‑compact packaging and ultra‑low‑power design. Our latest product portfolio leverages the new six‑axis IMU series to further broaden and extend our product value.