# Exclusive Interview with MEMSIC China CTO ② | What Makes MEMSIC Earn Customer Trust?
Release Time：2026.09.18
A high-performance sensor relies on the accumulation and coordination of multiple core technologies, ranging from sensor architecture, ASIC chips and underlying core algorithms to wafer-level packaging and final testing.
In the previous interview, Jiang Leyue, China CTO of MEMSIC, shared new opportunities brought by the AI robot market for domestic chip companies, together with MEMSIC’s strengths in product portfolio layout, localized support and rapid response. This installment of the China CTO Interview series further interprets MEMSIC’s development path of entering the market via automotive-grade applications, as well as the core competitiveness that helps the company win over customers.
video link：https://weixin.qq.com/sph/A545DeBIb
Jiwei Network: Amid fierce market competition, what enables MEMSIC to gain customers’ trust?
Jiang Leyue: Since its founding, MEMSIC has taken a development path distinct from other local Chinese manufacturers — entering the market through automotive-grade applications. Automotive-grade applications inherently demand outstanding performance and extremely high chip quality, which has laid the foundation for MEMSIC’s technological accumulation and product capabilities.
Over the years, MEMSIC has developed and built up a wealth of proprietary technologies, including sensor architecture design, supporting ASIC (Application-Specific Integrated Circuit) chips, underlying core algorithms, wafer-level packaging, final product testing technologies and more. These intellectual property rights are deeply embedded within MEMSIC’s chip products.
That is how MEMSIC develops sensor hardware that meets high-performance and high-quality standards, winning many high-end premium customers. This constitutes MEMSIC’s key differentiator from its peers.
Starting with automotive-grade applications and continuously building proprietary technologies spanning chip design, core algorithms, packaging and testing, MEMSIC always prioritizes product performance and quality standards. The company consistently earns customer recognition by delivering high-performance, high-quality sensor products.
